Projects
Here are some of my very own projects that I have done over the past years.
While specializing in Journalism, I was able to create my very own news videos using original stories
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During my last year of University, I teamed up with a group of individuals to produce a social media marketing campaign.
News Production (Runway for a Reason)
The Runway for a Reason event, presented by The Butterfly Ball, is a highly anticipated runway event that aims to raise much-needed funds for Ovarian Cancer Research Foundation. Taking place on the 21st of May, this event serves as a powerful platform to support a touching cause that can resonate with a wide audience. With its potential to engage and inform viewers, the Runway for a Reason event offers a compelling story for an online video news piece.
Ovarian cancer is a serious health issue that affects women worldwide. By shedding light on this disease, the event plays a crucial role in raising awareness about the impact it has on individuals, families, and communities. By sharing the stories of survivors, viewers can gain insight into the challenges they face, their experiences throughout the journey, and the importance of early detection. These personal accounts create a powerful connection between the audience and the cause, fostering empathy and encouraging support.
The Runway for a Reason event serves as a platform to showcase local designers, adding an exciting and creative element to the story. By featuring the works of these talented designers, the video can capture the artistry and craftsmanship that goes into each piece, while also highlighting their commitment to supporting a cause that affects so many. This visual appeal adds depth to the narrative, showcasing the fusion of fashion, philanthropy, and community engagement.
Moreover, the Runway for a Reason event is not just about fashion and awareness; it also emphasises fundraising efforts for the Ovarian Cancer Research Foundation. By documenting the fundraising initiatives of the event, the video can inspire viewers to participate, donate, or get involved in their own communities. It highlights the collective effort of individuals coming together to make a difference, empowering others to join the cause and contribute to groundbreaking research.
The video can capture the electrifying atmosphere of the event, featuring dynamic footage of the runway show, vibrant fashion displays, and the enthusiastic response from attendees. Interviews with event organisers, local designers, and attendees can offer diverse perspectives and insights, creating a well-rounded portrayal of the event's impact and significance.
In addition, the Runway for a Reason event can act as a catalyst for broader conversations surrounding women's health, empowerment, and the importance of supporting charitable causes. By exploring these themes, the video can resonate with a wide range of viewers, promoting dialogue and encouraging further engagement with the cause.
With its blend of powerful personal stories, captivating visuals, fundraising efforts, and wider societal implications, the Runway for a Reason event offers a rich and compelling narrative for an online video news piece. By effectively capturing the essence of the event, the video can inspire, educate, and motivate viewers to join the fight against ovarian cancer and support crucial research initiatives.
Social Media Marketing Campaign: The Remedy Made Manly
The Remedy Made Manly Campaign aims to flip the target market of Remedy Drinks from younger people, primarily female, with an active lifestyle to a target audience of middle-aged men who usually enjoy drinking beer at the end of a long workday. The campaign focuses on positioning Remedy Drinks beverages, with a particular focus on kombucha, as an easy and healthy alternative to an alcoholic beverage at the end of a long week. The campaign leverages Dry July as a bridge to reach this target market who are already thinking of going alcohol-free and introduces them to the wonderful opportunities and flavour that Remedy Drinks can offer. Additionally, it uses its existing partnership with the gourmet, healthy burger franchise Grill’d to demonstrate that making healthier choices does not mean they have to miss out on fun nights out with mates.
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Key Messages:
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Kombucha is a healthier alternative to beer, with particular health benefits for the gut, unlike beer which causes a gut.
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Kombucha can be enjoyed out and about with friends, including at a burger joint like Grill’d.
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Just because you going alcohol-free doesn’t mean you have to miss out.
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Kombucha is the perfect substitute when trying to replace beer and will make joining the Dry July challenge easier.
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Posters
Newsletters
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The choice of deliverables for our campaign, including print posters, a Facebook page, and an email marketing newsletter, was rooted in thorough research conducted during the project planning phase. These selections were made with consideration of the campaign's message and aimed to reach the new target audience of middle-aged men. Print posters were selected to visually convey our message in an engaging manner, allowing us to reach our new target demographic effectively. These would ideally be displayed in stores of stockists for merchandising purposes as well as in Grill’d stores to promote the Dry July partnership. A lot of Remedy Drinks promotion is done through online mediums so to shift the target audience the decision was made to use print ads to reach the alternative target audience. However, the creation of a Facebook page was strategic, as the research we conducted revealed that middle-aged men actively use this platform. Facebook not only offers a broad reach but also facilitates two-way communication, generating excitement, and building online communities. We also incorporated a newsletter/email marketing to establish a more personalized connection with our audience, generate excitement about Dry July and inform the audience about our message. Thus, overall enhancing engagement. This combination of deliverables ensured our campaign resonated effectively with our new target market.
Building community and hype around these products and campaign was especially important as marketing to this target market also involves shifting typical consumer behaviour. Our research found that middle-aged men respond better when other people of a similar demographic also show interest in the products. Shifting this behaviour is another reason why the campaign utilises a partnership with Grill’d and Dry July. The Grill’d partnership aims to leverage the existing clientele of Grill’d as well as demonstrate that drinking Remedy Drinks can be done in lively atmospheres. Additionally, pairing it with Dry July it aims to reach an audience that is already considering going alcohol-free. Their intentions and values already have greater potential to align with those of Remedy Drinks making it easier to reach them. Additionally, we integrated a link tree on our Dry July and Grill'd collaboration page, making our deliverables overall cohesive and easily accessible to find out more information for the audience.
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Social Media Posts
